Finally Lose the Weight

You know you need to lose weight.

And chances are, you already know quite a bit about how to lose weight.

You've tried eating healthier.

You've cut back on carbs.

You've sworn off sweets.

You've downloaded meal plans.

Maybe you've tried keto, low carb, calorie counting, intermittent fasting, Weight Watchers—or more diets than you care to remember.

And sometimes it works.

For a while.

Then life happens.

You have a stressful day.

The cravings come back.

You go out for dinner.

The weekend gets away from you.

You eat something you hadn't planned to eat and think:

"Well, I've blown it now."

So one meal becomes an evening.

An evening becomes a weekend.

And eventually you're telling yourself:

"I'll start again Monday."

If this sounds familiar, the problem may not be that you need another diet.

You may need help with what happens when following the diet gets difficult.

What If You Didn't Have to Figure This Out by Yourself?

Finally Lose the Weight is a 12-week personal weight-loss coaching program for women over 40 who are tired of repeatedly starting over.

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Instead of giving you another diet plan and sending you off to follow it by yourself, we'll work together for 12 weeks.

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I'll help you:

• Create a simple way of eating that works for your life

• Make protein a priority

• Reduce refined and highly processed carbohydrates

• Understand what keeps knocking you off track

• Manage cravings

• Work through emotional and habitual eating

• Get out of the all-or-nothing cycle

• Become more consistent

• Get back on track when things don't go according to plan

• Make meaningful progress toward your weight-loss goal

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This isn't about being perfect for 12 weeks.

It's about learning how to keep going when you're not perfect.

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Maybe This Is What Has Been Missing

Think about the last diet you tried.

What happened when you were hungry every afternoon?

What happened when you couldn't stop thinking about chocolate?

What happened when your family ordered pizza?

What happened after the birthday dinner?

What happened when the scale didn't move that week?

What happened when you ate something you hadn't planned to eat?

Usually, the diet doesn't answer back.

It doesn't ask what happened.

It doesn't help you figure out why you were so hungry.

It doesn't notice that stress triggers your evening eating.

And it certainly doesn't email you after the weekend and help you figure out why one restaurant meal turned into three days of eating off plan.

That's where coaching is different.

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This Is Personal Coaching—Not Another Online Course

You won't log into a program every Monday and find "Week 6: Carbohydrates" waiting for you simply because it's Week 6.

Your coaching is based on what is actually happening in your life.

If you're hungry, we'll look at why.

If cravings are difficult, we'll work on cravings.

If you're doing well all week but struggling every weekend, we'll work on weekends.

If emotional eating is getting in your way, we'll work on that.

If you have a restaurant, holiday or vacation coming up, we'll plan for it.

If you have one difficult meal and immediately think you've ruined everything, we'll work on that thinking.

And if everything is working?

We don't need to fix what isn't broken.

We'll keep going.

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How Finally Lose the Weight Works

1. We Start With You

When you join, you'll complete a detailed Personal Weight-Loss Assessment.

I'll learn about your:

• Weight-loss history

• Current eating

• Food preferences

• Hunger and cravings

• Eating habits

• Lifestyle

• Activity

• Previous diets

• Biggest obstacles

• Goals

Then I'll create your Personalized Starting Plan.

You won't be expected to change everything at once.

We'll identify the changes most likely to make a difference and start there.

2. You'll Have a Simple Eating Framework

My nutrition approach is protein-focused, lower carbohydrate and based primarily on whole foods.

We'll generally emphasize:

Protein + non-starchy vegetables + appropriate healthy fats + fewer refined carbohydrates.

This is not necessarily strict keto.

You don't automatically need to count every calorie, track every gram of carbohydrate or measure ketones.

And I'm not going to give you a list of foods you're never allowed to eat again.

We'll create an approach that gives you enough structure to make progress while still being realistic enough to live with.

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3. You'll Check In With Me Every Week

Each week you'll complete a short personal check-in.

You'll tell me:

• What went well

• What was difficult

• How your eating went

• How hungry you were

• How your cravings were

• Whether you got off track

• How your activity went

• What progress you're noticing

• What you learned

• What you'd like help with

Then I personally review it.

I'm not looking for a perfect report.

I want to know what actually happened.

Because that's what gives us something to coach.

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4. I'll Help You Figure Out What's Getting in the Way

I'll respond personally to your weekly check-in.

We'll look at:

What's working?

What's getting in the way?

Why is it happening?

What should we change?

What should you focus on next?

Instead of trying to fix ten things at once, I'll usually help you identify the one to three priorities that matter most for the coming week.

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5. You Can Email Me Between Check-Ins

You don't have to struggle until your next weekly check-in.

You'll have private email access to me between check-ins.

So if Wednesday night you're struggling with cravings...

If you're going to a restaurant Saturday...

If you're confused about what to eat...

If you feel yourself slipping back into old habits...

Or if you've gotten off track and don't know how to recover...

Email me.

I normally respond to coaching emails within one business day, Monday through Friday.

Sometimes getting help while the problem is happening is far more useful than talking about it two weeks later.

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What We'll Work On Depends on YOU

Depending on what is getting in your way, our coaching may include:

Nutrition

Protein, lower-carb eating, meal structure, portions, hunger, snacks, restaurants and simple meals.

Cravings

Understanding triggers, managing urges and changing patterns around foods that are difficult for you.

Emotional Eating

Learning to recognize when you're eating because of stress, boredom, emotions or habit rather than physical hunger.

Self-Sabotaging Thoughts

Working through thoughts such as:

"I blew it."

"I'll start again Monday."

"I can't do this."

"I might as well eat whatever I want now."

Getting Back on Track

Learning how to recover from a difficult meal or day without turning it into a difficult week.

Real Life

Weekends, restaurants, holidays, travel, family, social events and busy schedules.

Movement

Gradually becoming more active and incorporating strength-building when appropriate for you.

Progress

Looking at what's working and troubleshooting when progress slows.

You don't need every tool.

You'll get the help that's relevant to the problem you're actually having.

This May Be a Good Fit for You If...

You're a woman over 40 who:

• Wants to lose a meaningful amount of weight

• Is tired of repeatedly starting over

• Knows quite a bit about weight loss but struggles to consistently follow through

• Struggles with cravings, habits or emotional eating

• Does well for a while and then gets knocked off track

• Is willing to make changes to how she eats

• Is open to a protein-focused, lower-carbohydrate whole-food approach

• Wants accountability without judgement

• Likes the idea of private, personal support

• Is willing to communicate honestly about what's working and what's not

• Wants help solving problems instead of simply being handed another diet

This Probably Isn't the Right Fit If...

You're looking for:

• A crash diet

• A promise of rapid weight loss

• A rigid one-size-fits-all meal plan

• Someone to police everything you eat

• Medical treatment

• A program where you can participate passively without making changes

This is a coaching relationship.

I'll help you figure out what to do and what's getting in the way.

You'll still be the person doing it.

Imagine Handling Weight Loss Differently

Imagine going out for dinner on Saturday and not waking up Sunday thinking:

"Well, I ruined the weekend anyway."

Imagine having a craving and knowing what to do with it.

Imagine knowing how to put together a meal without constantly wondering whether you're doing it right.

Imagine seeing the scale fluctuate without immediately giving up.

Imagine having a difficult week and talking about it honestly instead of disappearing because you're embarrassed.

Imagine becoming someone who doesn't have to keep starting over.

That's what I want you to learn.

What You Receive

When you join Finally Lose the Weight, you'll receive:

12 weeks of personal weight-loss coaching

Personal Weight-Loss Assessment

Personalized Starting Plan

Simple lower-carb, protein-focused Eating Framework

Weekly personal coaching check-ins

My personal feedback every week

Adjustments to your plan as needed

Private email coaching between check-ins

Cravings and behaviour-change coaching when needed

Practical coaching resources selected for your individual situation

Movement and strength guidance appropriate to your starting point

12-Week Progress Review

Personalized Next-Step Plan

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Your Investment

$1,297 CAD for 12 weeks of personal coaching

Or

3 monthly payments of $449 CAD

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There is no requirement to continue after your initial 12 weeks.

At the end of your program, we'll review your progress together.

If you feel ready to continue independently, I'll help you create your next-step plan.

If you'd like continued accountability and personal coaching, you'll have the option to continue working with me month-to-month.

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You Don't Have to Decide From a Sales Call

I don't believe you should have to sit through a high-pressure sales call to find out whether coaching is right for you.

Instead, you'll complete a short application telling me a little about what's been happening and what you'd like help with.

I'll personally read it.

If I think my coaching may be a good fit, I'll email you personally.

You can ask me questions.

I may ask you a few questions too.

Then you can decide whether you'd like to work together.

No pressure.

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You Don't Need Another Monday

If you've spent years telling yourself:

"I'll start again Monday."

Maybe the next step isn't another attempt to be perfect.

Maybe it's getting some help with the part that's been hardest:

Following through when real life happens.

Finally Lose the Weight

Personal Weight Loss Coaching for Women Over 40

Create a simple way of eating that works for your life.

Learn to manage the cravings and habits that keep knocking you off track.

Become more consistent.

And finally start making meaningful progress with your weight.

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Apply for Personal Coaching

Complete the short application and tell me what's been getting in your way.

I'll personally review your answers and email you about whether I think we're a good fit to work together.

[CLICK HERE FOR APPLICATION]

About Adriana Ellis

I'm Adriana Ellis, a Certified Holistic Nutrition & Health Coach.

My approach combines practical nutrition with behaviour-change coaching because knowing what to eat isn't always the hardest part.

Sometimes the hardest part is actually doing it consistently when you're tired, stressed, craving something, eating out, having a difficult week, or feeling like you've already messed up.

That's the part I want to help you with.

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